Mediateo http://www.mediateo.com Thu, 20 Jul 2017 12:44:29 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 What Content Strategy for your Crowdfunding Campaign http://www.mediateo.com/content-strategy-crowdfunding-campaign/ http://www.mediateo.com/content-strategy-crowdfunding-campaign/#respond Thu, 20 Jul 2017 12:44:29 +0000 http://www.mediateo.com/?p=6081/ For some years now, crowdfunding has totally revolutionised the way in which people raise funds for all manner of projects. Until crowdfunding, people more or less exclusively sought to raise funds directly from banks or large-scale investors or venture capitalists. Crowdfunding offers a new and more accessible way to get your project off the ground. This method allows you to gather the small (or not...

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For some years now, crowdfunding has totally revolutionised the way in which people raise funds for all manner of projects. Until crowdfunding, people more or less exclusively sought to raise funds directly from banks or large-scale investors or venture capitalists. Crowdfunding offers a new and more accessible way to get your project off the ground. This method allows you to gather the small (or not so small) donations of a large group of people. Donors are sometimes known by the creators of the crowdfunding page, but most of the time they are not. Crowdfunding platforms are not reserved for individuals but can also be used by companies. If you are a small startup with big ambitions, but you lack funds, it could be the perfect solution for you. Here are some guidelines to follow in order to create an effective crowdfunding campaign with the help of a carefully crafted content strategy.

 

Content for your crowdfunding website

1. Think Global

The multilingual aspect can be a key element of your content strategy when it comes to seeking investment and casting the net as wide as possible. When setting up your crowdfunding campaign, you must understand the importance of translating your content into different languages. It is crucial that all those interested in your project understand what you’re talking about and making an effort in this area will prove that you’re both highly motivated and that you truly care about foreign consumers and the markets they constitute. Also, if you have the possibility to allow people to pay in their own currency, do it. Potential investors usually tend to be more hesitant to donate money when it’s not asked in their own currency, as they don’t immediately get a feeling of how much it will convert to in their local currency.

2. Be crystal clear

When registering on crowdfunding platforms, you of course have to start out by creating a profile first. It is important to explain your project clearly, and to outline what makes it different from the thousands of other ideas that may be competing for funds as well. You should explain the benefits of your proposal as effectively and relatably as possible. How is it going to make the lives of potential investors better? And what are its specific benefits for them? Before donating money, people like to know what it will go towards, and they wish to be assured that you’re making the best use of it. You should devise a plan or a mini-mission statement outlining where invested money is going to be allocated, which will give people confidence in your intentions.

3. Appeal to their emotions

It’s also important to explain the story behind your project. You should try to detail how you decided to get started and to take this risk. Is it a childhood dream that you want to accomplish? Is it a long-term project you initially devised with your best friend Evelyn? If they like your anecdote and the idea behind your project, donors will become more emotionally involved and they will be more inclined to help you see it through. Even more so if they can benefit from it later themselves.


Content for your own website and social media platforms

On your blog, write an article about your project and its future. This is an opportune moment to include keywords in order to improve your SEO ranking and to be easily traceable on search engines. Afterwards, you can share it on social media platforms.
Here are some content ideas:

1. Newsletter and emails

Sending an email or a newsletter to all your clients in order to promote your project can be a smart idea when looking to gain new investors. For it to be useful and effective, you should personalise it as much as possible. Translating it into different languages is a form of personalisation, among many others. Indeed, creating a multilingual newsletter will help you reach the highest number of potential investors. In addition, you should also carefully think about who the people most likely to help you are. Usually, these are your friends and family members. Those closest to you. You should contact each of them with a personalised email, or maybe call them directly.

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2. Create a video

In order to promote your crowdfunding campaign on social networks, you can also create a short video (1-3 minutes max.) that clearly outlines your project. From the very beginning you should try to get viewers hooked. No need to overcomplicate things. Just be direct and honest. If you don’t feel like you can create a high-quality video by yourself, it is possible to call in a specialised agency to put it together. It is more expensive, but if you think about it, it is a good investment as it will help you gain credibility and attract potential investors.

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3. Contact the press

Another interesting promotional strategy is to contact journalists for them to relay info concerning your project through a press release or an article for example. More than merely talking about your crowdfunding campaign, you must try to tell the story behind it. Indeed, if your style is too promotional in nature, this will not be of interest to journalists. So what will be of interest? You should focus on your motives and ambitions, as well as the obstacles that you have had to overcome to get here and how you imagine the future will be once you’ve attained your goals.
Before sending any emails, you must draw up a list of journalists you’ll have to contact. Search for them online directly (LinkedIn, newspaper websites etc.). Check out who is in charge of each respective publication to avoid wasting your time sending messages to the wrong person.
Another piece of advice is to not start out with the bigger publications to begin with, but rather the regional ones. Indeed, editing a piece about a local business owner launching a crowdfunding campaign is definitely more the kind of content that smaller newspapers look for. If different local journals start talking about you, then in time there is a chance that this will eventually appeal to the bigger ones, which in turn will bring national coverage.
Before reaching out to these newspapers, you should have a database of high-quality photos and videos to feature in the articles if needed.
You can also contact the influencers within the industry linked to your crowdfunding campaign to ask them if they might agree to talk about your project.
If you don’t receive any response from a journalist or an influencer, you can renew your request, but try not to be too pushy.

4. Keep people up to date

Throughout your campaign, it is important to keep people up to date. You should announce your campaign’s progress and regularly remind people how many days are left before the deadline is up, or how much money you still need to achieve your goal. If people are interested in helping you with your project, the least you can do is respond to their questions. You should check all the comments on your posts (on social media) and respond to all outstanding questions in order to clarify your project to your possible donors.
You can also set up a live video session. As a rule, people generally feel more inclined to help other people, as opposed to helping a faceless corporation. Seeing the face behind a particular company’s project automatically humanises it a little bit. This reassures a potentially interested audience and it is likely to elicit more interest from those targeted. This will prove that you’re involved in the project and that you care about it.

You should think about the right time before launching your campaign. It is important not to let other important events steal your campaign’s limelight, so your funding should take this into account in terms of launch and timing. Of course, if you don’t have the time to wait, you should launch it as soon as possible.
One last important thing is that you must not forget to express your gratitude to the person that helped you and that supported your project, do it in different languages to ensure that everybody understand you and to show one more time that you care about your investors.

Content Marketing is our thing!

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How To Write A Blog For Your Business http://www.mediateo.com/write-blog-business/ http://www.mediateo.com/write-blog-business/#respond Wed, 05 Jul 2017 12:41:41 +0000 http://www.mediateo.com/?p=5976/ Business blogs are the perfect way to indirectly promote your company. Most of the time they are free (by using platforms such as WordPress for example) and they are highly useful for a variety of reasons. They help you increase your website traffic, reach out to prospects and potential customers, improve your natural search ranking and they are also a perfect way to show off...

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Business blogs are the perfect way to indirectly promote your company. Most of the time they are free (by using platforms such as WordPress for example) and they are highly useful for a variety of reasons. They help you increase your website traffic, reach out to prospects and potential customers, improve your natural search ranking and they are also a perfect way to show off your expertise in your chosen field.
Blogging looks pretty easy but in order to write a quality blog that people enjoy reading it is important to follow some simple rules. Let’s take a gander.


1. Create a publication schedule

Scheduling your publications is important because you can’t always count on being inspired. Even before launching your blog you should create a 6-month editorial calendar that will help you plan your future publication.
Each time you have an idea, you can add it to a database with the goal of including it in your schedule at a later date. If an important development happens within your sector, you can shift your scheduled article to another time further along the line. The priority should always be given to the most current trends, as opposed to the more mainstream developments that may be of lesser interest.

2. Talk simply

With your blog, you are creating a platform that will help inform people. Usually there is no need to keep your corporate tone. You need to stay reachable and talk in a simple way for people to understand you. If you start using complex vocabulary, readers will find it hard to become engaged with the material, they will stop reading it and will be less likely to come back for more.
You need to communicate with simple vocabulary that everybody can understand, even a person that is not especially well-versed on your industry. It is important to motivate people to talk to you, to ask questions and to share their ideas about a certain subject, and it will certainly not be the case if they feel like they’re talking to a robot.
Using humour is a good way to make people comfortable and to make them interact with you. Even from your content manager’s perspective when it actually comes to drafting new material, it’s always way more interesting to create an exchange rather than a monologue.

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3. Don’t blatantly promote your business

This is a blog, let’s not forget. People come here to be informed, to learn something or to solve an issue. You are here to help them in that quest. Your goal is to be useful to people, not try to sell them one of your products or to promote your business. This is one one the most important rules when it comes to blogging. People are tired of being inundated with hundreds of ads day after day. You shouldn’t mention your company until the end of your article, where it can be strategic to incorporate a call-to-action button.

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4. Appeal

The most difficult part of administrating a blog isn’t drafting articles but getting people to read them. Everyday, hundreds of links and articles pop up on our news feeds. This can’t be ignored. So how do you pique people’s interests? You need to be smart in order to motivate people to click on your article link. It’s a challenge, but if you think like a digital marketer, you will succeed.

You really have to sell yourself. Let’s take a brief look at what you need to work on in order to catch the eye of the reader.

– The title – Your title is really important. It needs to be short and catchy. This can be achieved by using some simple tricks, such as strong adjectives, creating lists, appealing to the reader’s emotions etc.
For example: “10 secret tricks to earn money quickly” is a better formulation than “Some tricks on earning money quickly”.
– The description – The description you add while posting your content on social media is another way to attract readers. Once more, in most instances, the shorter the better. You should write a few sentences about what your text deals with in your description. If it’s too long, most people will probably scroll past it without looking.
– The image – The image you choose to accompany your piece on social media platforms should of course be explicitly linked to your article. It can also evoke the title of your article. If you decide to write something on the picture, you shouldn’t put too much text on it and overload it. This is aesthetically off-putting and doesn’t look credible.

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5. Organise your content

On your blog you need to structure your content in such a way that it is pleasant to read. You must create categories and tags to divide your articles into different sections and, in this way, people will find what they’re looking for more easily.
Moreover, you should design your text to be appealing. Don’t do big blocks of text but use images, videos and gifs to break it up a bit. Also, when you put a link on an article that redirects towards another page of your website, search engines use this path to arrive at this destination. Not only is it faster, but this is also a good opportunity to improve your SEO.
Also with the aim of improving your SEO, it is important to simplify your URL for search engines to be able to pick it up. The simpler it is, the quicker the search engine can make its way through your web site. It is the same thing for the links in your article.

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6. SEO

SEO should be one of your top priorities when creating your blog and your content. Think about using some special keywords in each of your articles in order to improve your SEO. Another thing worthy of note is to write a minimum of 400/500 words on each page of your blog. If you write less than this, search engines will not take your content very seriously, in particular social networks as Facebook. Indeed, when you publish a link on Facebook, Facebook’s algorithm checks the link that you just pasted and if it sees that there is just one video or 200 words on this link, it will consider it as “not serious” content, spam or fake news. Your post will then miss out visibility.

In order to create a good blog, you must know your audience and understand what they are looking for. To get the best possible publication schedule you must try out a few different formulae (2 times a week, 3 times a week etc.) and check what works best for you and your audience. Remember that publishing too much is now penalised by most social media platforms (especially on Facebook) and they will reduce the visibility of your post as a result.
Another important thing to note is that the easier it is for people to scroll through your blog, the easier it is for search engines too. If search engines see that you put effort into your content, you structure it well and you refresh it regularly, they will reward you and rank you well.

Content Marketing is our thing!

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Why Your Business Needs a Blog? http://www.mediateo.com/why-business-needs-blog/ http://www.mediateo.com/why-business-needs-blog/#respond Wed, 28 Jun 2017 12:18:59 +0000 http://www.mediateo.com/?p=5836/ I’m only going to say this once, so listen up! Your company needs a blog! Right now. Get on that. Blogs are not merely reserved for teenagers ensconced in their room. No sir! Not any more! Blogs are no longer just platforms on which youngsters can talk about their favorite pop stars, as they were way back in the 2000’s (Oasis or Blur… Oasis or...

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I’m only going to say this once, so listen up! Your company needs a blog! Right now. Get on that. Blogs are not merely reserved for teenagers ensconced in their room. No sir! Not any more! Blogs are no longer just platforms on which youngsters can talk about their favorite pop stars, as they were way back in the 2000’s (Oasis or Blur… Oasis or Blur…). They have grown into so much more than this, and they are now one of the most prominent communications tools for modern businesses. Here are 7 reasons why you should have one.

1. In blog we trust

Before even talking about why your business needs a blog, let me give you some info on it. First things first, you need to talk about your field of expertise and your area of activity. No need to sermonise about subjects you’re not too familiar with or to pretend you have more in-depth knowledge on a topic that you simply don’t. The essential is to communicate about your niche market. It is important to give your followers a good reason to follow you. They need to quickly understand that your blog will be of great benefit to them. If people see that you persist in talking about subjects that have nothing to do with your company or that don’t appeal to them, they are likely to stop reading your articles and following you, so no need to go beyond your original remit. Stick to what you know. You should focus on spreading information and giving advice. Make it personal by giving your own point of view on the matter at hand. People don’t want to feel that you’re eagerly trying to sell them something, so you shouldn’t explicitly talk about your brand and your product/services in your articles. Just place a call-to-action button at the end of the page to remind them how to get in touch and/or interact.

2. Words are key

I know. We’ve said it hundreds of times, but hammering it home again couldn’t hurt. Search Engine Optimisation should be one of your top concerns when it comes to your website’s content strategy. You need to think about your ranking on SERPs (Search Engine Results Pages).
Creating a blog that is accessible directly on your website allows you to publish a variety of diverse content. Do you have an idea of what search engine algorithms look for? Come on! I’m sure you know the answer! That’s it. They love fresh content. They feed off uniqueness and quality. Content that is relevant to your audience and that informs your market. Each article that you create should focus on one precise theme relating to your industry. This means that each time that you write an article, you’re concentrating on a few different keywords and you’re referencing your website with these keywords in mind. This means that the more you write articles, the more you will be referenced in relation to these particular keywords. You need to remember that writing an article and trying to put as many keywords as possible in order to “optimise” it is not effective. It’s way more efficient to focus on a targeted few. Your website gives visitors a general introduction to your business, while your blog is designed to communicate in relation to the themes most relevant to your industry.
If you keep this in mind, and if you have a good publication schedule, you’ll quickly notice the results, with your ranking on search engines improving. In this way, you can increase your visibility, which will give you a greater chance of gaining leads and prospects via search engines.

3. Do it for the cred’

When people are looking for a company to buy a product or service, the first thing they do is to look at the different brands available on the internet. Often there are hundreds of different businesses specialised in the same field and it can be really tough to tell them apart. Of course, potential customers often check out a particular brand or company’s reputation in other places online, but the first thing they’re likely to look at is their website.
Blogs are a perfect way to show that you keep up with current trends and that you stay up to date. They are designed for you to show off your knowledge and share your expertise.If you create serious and well-crafted content, people will understand that you’re a professional, they will trust you and will tend to purchase from you. You will become an established authority on the subject. Moreover, over time, if you write high-quality articles people may end up seeing you as an influencer. Journalists will get in touch with you and ask you for tips. They may also ask you questions for the purpose of an interview, giving you a presence on third-party websites and online magazines. This can be a great boost to your company and your image because you will be seen as a reliable resource to gain info.

4. That human touch

Customers always value a brand they feel is more human and approachable. It is totally up to you to choose the tone you’d like to adopt when communicating, but your blog is the perfect way to express yourself in a more lighthearted manner. Along with your social media platforms, your blog serves as the personality and the voice of your brand. Readers will be more confident in sharing their opinion and their questions with you is they find you accessible at the human level. They will be more inclined to trust you because you create a 2-way exchange, meaning they are more than merely a passive audience.

5. Warning, traffic ahead

Usually websites don’t have a lot of pages and the content of these pages is not frequently updated. Blogs allow you to regularly publish and update your website. Whenever you publish a new piece of content (an article, a video or whatever it may be) it is imperative that you share it on your social media platforms, as your followers will read it, like it and possibly share it. Each platform has it own audience and operates in a particular way in relation to content. Your publications should be tailored to these. For example, it doesn’t really make any sense to publish any kind of long text on Instagram, as the platform is primarily dependent on visual content. This is what people log in for. On Facebook, Twitter and LinkedIn, even a “Like” or a retweet helps improve your visibility. Indeed, when someone likes your post, this post appears on their friends’ and followers’ respective news feeds, and they can then share it and like it themselves. If it creates a buzz, the article can go viral.
Some businesses, such as B2B companies, can have trouble remaining active and finding content to publish on their social media platforms, and this is where a a blog can really serve its purpose. As long as your content is updated, you can republish it at a later date and continue to drive traffic through your website without losing time and effort. It is a good idea to incorporate call-to-action buttons at the end of each article in an effort to gain information on the reader and as a means of encouraging them to buy your product/service. Moreover, in each of edition of your newsletter, you can add links toward your articles and your blog. This too will drive traffic… provided that your blog is a sexy well-written one, as is the case for Mediateo.

6. Dream team, revenue stream

You can create sponsored blog articles in which companies may be commissioned to draft blog articles that talk about your product or service. This can also work the other way around, and if it’s well-executed and positive, such articles can flatter the business’s ego and reinforce the relationship between your companies. Sometimes companies also look for backlinks (placing a link on third-party websites that redirect towards yours in order to improve your SEO ranking) and are ready to pay companies to publish on their website. You can come to a mutual agreement by placing some backlinks that redirect towards their website and they can do the same in return. They can intervene as professionals within their industry and write articles for you, give advice or share tips. This creates content on your website and will improve your traffic. This is the essence of third-party advertising. With some backlink arrangements, you can establish a rate with the other business and introduce a tracking features that allows them to measure how many readers are clicking on the backlink in question, thus giving them insight into how effective it is.

7. This is the voice

Each member of your team has their own role and function. It can be a good idea to let them express themselves on matters they have a good deal of knowledge and expertise in. This divides the workload a little bit when it comes to creating new content and it’s always nice to show your employees that they are important to you and to your company by allowing them to put forward their two cents. It can be fun for them to talk about the subject they know and are interested in, and it means that all the actual drafting work doesn’t become the responsibility of just one person. It is also a good team-building exercise. Your employees can also gain insight into what their co-workers do… So Annabelle can finally get an idea of what Gerald from the second floor does, which will spare her some awkward small talk at the water cooler. This may even allow them to engage in some more meaningful conversation for once, and who knows? Maybe one day Gerald will even offer to buy Annabelle a coffee and they can discuss the last article related to progress reports in greater detail. A few years down the line, and this office romance may have blossomed into a lifelong project. And all this thanks to employee participation in writing blog articles. Communication can be a beautiful thing.

Today blogs are a must have for most companies. Even if for some people content is of secondary interest and is not that important, let me tell you, it really is! Today more than ever. You need a blog to get content on your website. It will improve your ranking on search engines while bringing you closer to your readers and engaging your audience. It will also help you gain prospects and potential customers. Also, it is important to note that drafting a blog is usually free. So why not make use of them?
One final point though. Before embarking on a blogventure, ask yourself if you’re ready to do it in the long-term, as you’ll have to update it regularly to seem credible, and it’s important to have the right people in charge of this. After all, nothing is worth than checking the blog of a website and seeing that their last article is dated from 2014, 2007 or 1998, the year when Geri left the Spice Girls… lest we forget.

Content Marketing is our thing!

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Content Marketing Vs. Public Relations: The Characteristics http://www.mediateo.com/content-marketing-vs-public-relations-characteristics/ http://www.mediateo.com/content-marketing-vs-public-relations-characteristics/#respond Mon, 12 Jun 2017 16:12:11 +0000 http://www.mediateo.com/?p=5796/ Content Marketing and Public Relations (PR) are among the most trendy and frequently donned terms you’ll see on the web these days. In some ways, they are two sides of the same coin, and they are both of vital importance to companies. They do differ quite a bit at the same time however, so let’s take a closer look.   Photo Credit : Shutterstock  Photo...

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Content Marketing and Public Relations (PR) are among the most trendy and frequently donned terms you’ll see on the web these days. In some ways, they are two sides of the same coin, and they are both of vital importance to companies. They do differ quite a bit at the same time however, so let’s take a closer look.

1. Time is on your side

If you have been posting content for quite some time on your business or brand’s social media page, you should develop your own routine and a schedule of what you need to publish and when you need to publish it. This is part of creating a long-term relationship with your customers. And the kind of info that you share should be valuable. They are ultimately tips that may remain accurate and useful for years to come, and if you cleverly manage your content promotion, some people will still come back to consult it at a much later date.
When it comes to PR, the press release is what we hear about most. You have to be careful to choose the perfect time to publish your press release. The information is short-lived and needs to be exposed to a maximum number of people in the shortest space of time possible. It is important to analyse when it is the right moment. It may be a good idea to consult any third-party journalists you’re dealing with and decide upon an appropriate time to publish too, as they will have insight.

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2. Rhythm, not blues

Content Managers create, publish and share content every day by your in order to attract people towards your website usually in a bid to improve your SEO ranking. Conversely, PR items are made use of less frequently, usually when there is some specific event or product launch that needs to be promoted, as it is more labour-intensive and it requires more substantive content to get off the ground.

 

3. Look good, feel good

Normally, if your content strategy is on point, it may be considered helpful and entertaining in the eyes of consumers and potential customers reading it. On the other hand, PR is perceived as a direct marketing tactic and it is more formal. PR has more of a vocation of sharing specific items of information about the brand or business, and it can be used to improve the brand’s image. But it doesn’tnecessarily talk to the customer directly.

4. Customer relations

Content marketing is perfect for creating a relationship with your customers. With all the information you give, you can prove that you’re a professional and that you know your field inside and out. With PR, you create another kind of relationship with your client, a more indirect one. You reach them through different means, such as through press releases, which may be sent to journalists that will subsequently publicise your brand or business.

5. Leave a message

Nowadays, when you publish content, this usually goes through the means of social media or other channels you manage on a daily basis. Among these there are Facebook, blogs, Youtube and, of course, many more. You own your social media accounts and customers are required to visit your different pages in order to reach your content and the information that you wish to share with them. You can perfectly control the image that you want share about your brand. With PR, you need to organise yourself in order to spread the word in the most tactical way possible. Press releases are usually short and you need to summarise what you want to say in order to stay clear. There is also a possibility that journalists write about your brand directly. A classic example is an interview with the CEO of your company. Even if it’s really good for your brand, there is always a chance that the message that you wanted to spread doesn’t precisely match up with exactly what you wanted to convey, as you’re not completely in charge of the means of communication.

6. Connecting with the right audience

PR documents are shared in a bid to reach the widest possible readership and a large audience. The goal is to improve the notoriety of your brand and to strengthen your brand image, as well as attracting new customers. On the other hand, content marketing is carried out in order to reach a certain audience. An audience that is interested in your company’s field of activity and that is interested in what you can bring them and what they will learn with you. It is important to know where to post and create content in order to reach your demographic.

Even if they are very much distinct, they still bear some broad similarities, such as the importance of SEO for instance. Ultimately, these activities are complementary and should both make up part of a broader content strategy. Today, search engine algorithms are becoming smarter. The quality of your content and the quality of the information you have to offer are decisive factors when it comes to rank you in the SERPs (Search Engine Result Page). The times of stuffing a page with repeated keywords are well and truly over, as the natural use of language and the quality of your composed material are detected by today’s smarter algos. Something that it is essential to bear in mind!

Content Marketing is our thing!

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20 Amazing Tools for Your Content Strategy http://www.mediateo.com/20-amazing-tools-content-strategy/ http://www.mediateo.com/20-amazing-tools-content-strategy/#respond Thu, 08 Jun 2017 13:07:20 +0000 http://www.mediateo.com/?p=5769/ Content marketing is so important to any modern business with a presence online. Through content marketing, you can develop an SEO strategy, drive potential traffic to your website and accomplish a lot of other things besides. Here are some tools that will help you find some inspiration, help you distribute your content and help you get organised. Inspiration Distribution Organisation Photo Credit: Shutterstock Photo couverture ...

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Content marketing is so important to any modern business with a presence online. Through content marketing, you can develop an SEO strategy, drive potential traffic to your website and accomplish a lot of other things besides. Here are some tools that will help you find some inspiration, help you distribute your content and help you get organised.

Inspiration

1. Instagram, Pinterest, Tumblr, Twitter

These are the basic tools to check when you want to find out what is currently trending. The hashtags and tags allow you to follow what has gone viral and what is causing a stir. This also provides you with insight into who is sharing this material.

2. Netvibes

Netvibes is an RSS feeder that allows you to keep up-to-date on the content published by websites that may be of interest to you and your content strategy needs. It is essential to follow the websites that are most relevant for your goals, and you can also follow your competitors to see what they’re up to on a regular basis.

3.  Quora

Quora is a popular question-and-answer site that allows you to discuss all kinds of subjects. Similar to Ask Jeeves back in the day, you can check out what questions people are most commonly asking and see what are the most salient and trending topics of conversation. If used smartly, it can be a way of finding out what users are most craving insight in… which you can subsequently respond by making your content more relevant to these queries.

4. Social Mention

Social Mention is a social media research platform that allows you to search and analyse user-generated content from all around the web and incorporate this into a single feed. You can check out what people are saying about your company online, or indeed what they may be saying about a product or even you!

5. Paper.li

Paper.li is useful for collecting content from millions of different sources. It is designed to bring together content that is in most relevant to your audience’s interests.

6. Reddit

Reddit helps you to discover trends and popular topics on the web. It can give you inspiration for all kind of posts that people publish (videos, infographics, articles, memes). Users mark posts and a ranking is established with the help of the grades they give.

Distribution

7. BuzzSumo

BuzzSumo is best known as a content distribution platform, but it is also a means of finding influencers.  Upon clicking on the “Influencer” button, you can just search the field that you’re interested in and you will find prominent influencers linked to it.

8. Dynamic Signal

Dynamic Signal  allows content marketers to distribute their content to a bunch of channels and sales teams whenever you publish something. It is cloud-based.

9. Narrow

With Narrow, you can adapt Twitter to your target audience by interacting with the users that tend to be most attracted by what your company does.

10. Buffer

Buffer allows you to schedule the publication of your content across different social media platforms (Facebook, LinkedIn, Twitter..). You can choose when you want to publish it or it can automatically select the best possible time.

11. Triberr

Triberr connects marketers from all around who share a common interest in creating and publishing content that relates to the same field. You can share other people’s content and in exchange they will share your content on their own social media platforms.

12. CisionPoint

On CisionPoint  you can connect with journalists and bloggers. It can be a helpful tool for finding influencers too. Via this platform, you can also distribute content on traditional social media platforms and track your performance therein through its tracking capabilities.

13. Viral Content Bee

A little bit like Triberr, Viral Content Bee gives you the chance to meet people that will  promote the content that you’ve created and posted, and in return you will promote their own content.

14. Medium

Medium is the perfect tool to gain access to a new audience. It is a free-of-charge platform that allows you to freely publish articles. It’s is like a participative blog in which all those present can post. You can also repost the content that other people have created themselves.

15. Tweriod

Tweriod is a tool that you can use with Twitter. It will give you the best times to publish on Twitter. In order to provide you with this information, it analyses your tweets and those of your followers. The advantage is that the summary given is easy for you to understand.

16. Oktopost

Oktopost schedules the publication of your content, measures the response of people toward your posts and has a number of other evaluation features. It is also useful for managing bigger social media teams.

17. Bitly

Bitly is a tool used to generate links that can help analyse your content’s performance rating. You just need to replace your URL with the Bitly link when posting your content and then analyse the results. It will help you identify what works and what doesn’t.

Organisation

18. Hootsuite

With Hootsuite you can manage different social media platforms and schedule your posts, as well as analysing the traffic that your content generates and tracking whether someone is talking about your brand somewhere else.

19. Evernote

Evernote is a really useful organisational tool. You can use it to create to-do lists, find documents, use it on all your devices and many things besides. It is good for organising your professional and private life.

20. Netvibes

We already mentioned Netvibes above, but it is also a useful tool when it comes to organising yourself. You can organise your work by creating to-do lists and by using the note tool. Think of it as your personal dashboard.

Content Marketing is our thing!


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Website Translation: 7 Mistakes to Avoid http://www.mediateo.com/website-translation-7-mistakes-avoid/ http://www.mediateo.com/website-translation-7-mistakes-avoid/#respond Tue, 06 Jun 2017 13:20:18 +0000 http://www.mediateo.com/?p=5736/ When your company is going international, translating your website is a task that you have to approach with caution. An essential part is to try to put yourself in the shoes of a potential customer or prospect. What’s a bigger turnoff or could make you seem less credible than going onto a new website and seeing translation mistakes everywhere? We created a list of 7...

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When your company is going international, translating your website is a task that you have to approach with caution. An essential part is to try to put yourself in the shoes of a potential customer or prospect. What’s a bigger turnoff or could make you seem less credible than going onto a new website and seeing translation mistakes everywhere? We created a list of 7 mistakes that you should definitely avoid when translating your website.

1. Google Translate – the early days of automation

Wait. Hold on one second. You actually use Google Translate to localise your website and content?! All through secondary school, didn’t you pay any attention to French teaching assistant Mlle Dubois? Google Translate is not suitable for writing an essay when you’re 12, so why would it be the ideal solution when you want to add new languages to your website. The very nexus point between you and your customers. The portal on which people will discover or learn more about you for the first time. The magic wand effect of automatic translation is simply too good to be true! The fact of the matter is, you’ll end up with a series of nonsensical and incomprehensible sentences that will end up making your brand seem as credible as an Aldi knock-off soft drink. Would anyone like a cool glass of Pospi Mex?… didn’t think so.

2. The intern – the right man for the job?

It’s funny to see that translation is regarded as so trivial by some business owners. So much so that they ask to their intern (who may literally have zero credentials as a linguist) to translate their website. Translation is, after all, a profession and there’s a very good reason for that. Even if your intern has a high level of whatever foreign language it may be, he/she is not a trained linguist (… unless of course he/she is indeed a trained linguist), and they won’t have the skills to find the right, and ultimately the most appropriate, equivalent terms, expressions and turns of phrase in the language when approaching the task. People take years to master this, and being bilingual simply won’t make you a translator.

3. Proofreading – hindsight is 20/20

If you choose to translate your website by yourself, proofreading is a must. Even once the translation itself is done, there’s still a lot to be taken care of. You’ll need to methodically re-read and review your translations once, twice or even 3 times to ensure the adequacy of the translation. Proofreading is an integral part of the whole process and it is the point in the translation that allows you to check if you’ve made any grammar, punctuation or spelling mistakes. It is also really important to check the logic of your text. Sometimes, in the first instance, you may decide to use a word that you will then change during the proofreading phase. This is not necessarily because the word is incorrect, but merely because you found something better suited to the sentence. When you take a step back from you translation and re-read it later, it can only get better.

4. Localisation – saying it like it is

We’ve said it before and we’ll say it again. Translation and localisation are two sides of the same coin, but in their given context, they are also very different. If you launch your business internationally, you need to take the localisation route in order to adapt your copy to the norms of the countries you’re going to. And this involves more than the exchange of one word for another.

Some things can seem like minor details when you’re not in the know. But these can be the proof of a good website translation. You need to think about what needs to be modified. Your slogan? Is your company’s contact email address adapted to the new language you want to add to your site? Which hashtags are you going to use? You need to think about all these minute details in order to keep things professional, credible and convincing. From a content perspective, this is way more strategic than a routine translation, as all those cultural references help you to adapt more immersively, taking into account local customs, the tone of your content and your website’s general character.
When you change the language of your website, the length of your words change, so this also needs to be taken in consideration. You need to be diligent and reorganise your content in the smartest way possible, sometimes shortening the wordcount, but not losing the sense of the message in the original language. It’s a delicate process.

5. Star of the SEO

When you create a website, you need to set up a strategy in order to optimise your content and improve your ranking on search engines. Should you decide to then create your website in an additional language, you’ll need to do exactly the same thing. You’ll be required to seek out what are the most suitable primary and secondary keywords to improve the effectiveness of your text content. The terms that are more and/or less popular have to be identified in order to do this correctly. All this needs to be adapted to the broader trends of the new market and language area you’re entering.

6. Terminology – all about that base!

In order to translate your website the more professionally possible, you need to establish a termbase (terminological base). It’s important to catalogue the specific vocabulary in order to have the most specific translation, especially when your website is focused on a really specific field (scientific, tech, pharma ).

7. Outsourcing – you’re just too good to be true

Sometimes the price that a translation agency offers can sound very appealing. Especially if one doesn’t immediately realise the value of aptly localised messaging. But in localisation, as in life, a suspiciously low price can often be a red flag. It stands to reason that quality translators are paid a decent wage for their work. Indeed, a true translator will spend a great deal of time studying and analysing the content assigned to them in order to provide the best possible translation, and they will have various tools at their disposal to ensure the quality of their output. If the price seems tantalisingly competitive, there is always the possibility that a compromise is being made somewhere along the way (inadequately trained translators, use of automated translation tools, no proofreading etc.).

Translating an entire website by yourself can be a cost-saving tactic, but if you take on such a task before realising it is a lot of work, that’s because it is. Furthermore, attempting to translate from your mother tongue into a foreign language can only end in heartache. You’ll never capture the same mode of expression as a native speaker and trained individual, so it is always best to entrust this to someone whose line of work is precisely that. Calling upon a specialist agency is often the best option as you’re ensured that your site will be translated by professionals who have studied translation and really know what they are doing. If the agency you’re dealing with is a serious one, their assigned staff will keep in touch with you along the way, with the goal of obtaining the necessary background and contextual info needed to do a good job, to meet your expectations and to get the best possible result for you and your brand/business.

Content Marketing is our thing!

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Spring Newsletter http://www.mediateo.com/spring-newsletter/ http://www.mediateo.com/spring-newsletter/#respond Thu, 01 Jun 2017 14:53:40 +0000 http://www.mediateo.com/?p=5713/ On the eve of publishing our new summer newsletter, let us take a look back at our previous and inaugural one published two months ago, which covered our increasing specialisation in the water and boardsports sector, our first interviews with the talented translators on our team and the arrival of our Mediateo newcomers, Marine and Pierre-Antoine, among other things. We have more exciting news in...

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On the eve of publishing our new summer newsletter, let us take a look back at our previous and inaugural one published two months ago, which covered our increasing specialisation in the water and boardsports sector, our first interviews with the talented translators on our team and the arrival of our Mediateo newcomers, Marine and Pierre-Antoine, among other things. We have more exciting news in store for you for our next edition, so be sure to take a look once it’s published.

Mediateo consolidates its presence in boardsports and GreenTech!

What a month it has been for Mediateo Inc. with a whole host of new clients coming on board! The month of March has been a no-holes-barred adventure with new collaborators joining us from all over. We’ve notably consolidated our presence in the boardsports sector by joining forces with Bordeaux-based surfwear giant Oxbow, now taking care of localising the company’s online blog. Further expanding our presence in this burgeoning field, Mediateo has also been enlisted by innovative board manufacturer Starboard to manage their social media and digital content marketing. In addition, Swiss paddle specialist Fool Moon now relies on Mediateo for its PR and social media needs. And we’re delighted to announce a new collaboration with our very first NGO, Watertrek. Headed by the indomitable Séverine Vasselin, Watertrek is dedicated to protecting the environment and educating people on the preservation of the world’s waterways through the medium of stand-up paddle. Continuing with the theme of the environment, Mediateo has become the PR partner of state-of-the-art eBike manufacturer Rayvolt, based here in our very own backyard of Barcelona.

Check out Mediateo’s latest blog posts

With new Community Manager Marine Horgues recently joining the ranks, we’ve also been able to breathe new life into the Mediateo blog, regularly updating you with our tips and advice on how to become an expert in content marketing. From tips on how to avoid common mistakes in SEO to why influencers are so important in B2B marketing, the bi-weekly pearls of wisdom you’ll find in our articles will have you covered in all matters relating to digital content, content marketing and localisation.

The Mediateo team now more visible than ever

In addition to stepping up our blog game generally, Mediateo has introduced a whole new section: interviews with our very own team members. We’re lucky enough to work with talented people from all over the world, so we’ve decided to give our loyal translators and copywriters the spotlight by taking a look into their lives behind the scenes and showcasing their love for the work they do. This month we published our first team member interview with Italian-born Portuguese translator Pasquale, who lives with his wife in the heart of the Amazon. More recently, we’ve also taken a seat with Karine, one of our longest-standing collaborators, who translates from French to English, and who left the world of finance to focus on her translation work and give more time to her family life.

Mediateo welcomes Marine and Pierre-Antoine

Not only have we been taking on new clients, but Mediateo is also very happy to welcome its newest team members, Community Managers Marine Horgues and Pierre-Antoine Guillet. A recent graduate of International Business at KEDGE Business School, Marine has been busy getting to work on producing all kinds of new content for our increasingly spiffing blog and sharing her knowledge on all things digital marketing and SEO. Having recently returned from Los Angeles, where he studied Marketing at UCLA, Pierre-Antoine has already begun compelling us with articles, interviews and all kinds of stand-up paddle-related stories on totalsup.com, which he is in charge of editing, along with the company’s various social media pages. Take a look at some of Marine and Pierre-Antoine’s latest publications on Mediateo and TotalSUP’s respective websites, Facebook pages, Instagram and Twitter accounts.

Content Marketing is our thing!

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Interview with BOTNATION AI’s Jonathan Chemouny http://www.mediateo.com/interview-jonathan-chemouny-botnation-ai/ http://www.mediateo.com/interview-jonathan-chemouny-botnation-ai/#respond Thu, 01 Jun 2017 11:10:08 +0000 http://www.mediateo.com/?p=5682/ Long-standing collaborator Uplike has been making some very interesting strategic moves by branching out into an all-new venture related to chatbots. Say a big hello to BOTNATION AI, the latest avant-garde player in this burgeoning field. Founded just recently, they’ve already begun working with us on the translation of their online content. Having developed its own Natural Language Processing Module (NLP), Botnation AI offers a...

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Long-standing collaborator Uplike has been making some very interesting strategic moves by branching out into an all-new venture related to chatbots. Say a big hello to BOTNATION AI, the latest avant-garde player in this burgeoning field. Founded just recently, they’ve already begun working with us on the translation of their online content. Having developed its own Natural Language Processing Module (NLP), Botnation AI offers a B2B solution that gives brands an companies the chance to create and customise their very own chatbot. We sat down with Director of Strategy, Jonathan Chemouny, who gave use a whole new insight into the future of the chatbot, and more importantly, how the chatbot is the future.


1. “Can you tell us a little bit about your new venture, BotNation?”

BOTNATION AI gives you the chance to easily create and customise intelligent chatbots that have an immediate impact on your business and your customer services.

Our platforms relies on unique marketing tools that give you the possibility of providing customers with efficient and highly personalised conversatinal experiences. BOTNATION AI has developed its very own natural language processing module (NLP) and machine learning algorithm. The module itself is devoted to A/B testing, which tests several scenarios against one another in a given context, along with an analytics module that measures chatbot performance.

BOTNATION AI has already been chosen by FBStart, iAdvize and Google Chatbase, and the company has also won the Start Me Up competition run by Enedis.”

2. “What is a chatbot and what are its benefits?”

“A chatbot consists of software designed to reply to human interactions by using natural language from within an application or instant messenger.

Chatbots have multiple benefits. They have a genuine, immediate and measurable impact for businesses:Immediate response – chatbots are available 24/7

> They offer users a completely personalised experience.
> They work on multiple platforms and devices (Messenger, internet, applications…).
> They gather and process the information shared in conversations. With this data, you can gain a greater understanding of your users.
> They give your business an innovative and up-to-date image.”

3. “Why are they important for customer experience?”

“Nowadays, instant messaging applications harbour a huge proportion of the global internet audience, with 4 billion MAU (Monthly Active Users), and 1.2 billion for Facebook Messenger alone. According to a study conducted in February of this year, out of a sample group of 142 French brands, 80% were found to not reply to users on Facebook Messenger at all. Of the 20% of brands that did reply, the average response time was 2 hours and 48 minutes, which is both frustrating and disappointing from a user experience perspective. Against this backdrop, we very much understand the added value that a chatbot brings.”

4. “How can online marketers make use of chatbots?”

“Making use of our unique marketing tools, we at BOTNATION AI have identified 4 primary uses for chatbots, which are as follows:

> Providing a service – messages are automated and use artificial intelligence to reply to customers.
> Customer acquisition – the subject of the conversation is used as leverage to convert the customer’s need into a potential sale.
> Adding an extra feature – you can add a new feature onto your website or application that redirects visitors to the instant messenger.
> Getting the word out there – conversations with chatbots can help publicise your brand.”

5. “What is the future of chatbots?”

“Chatbot-operated instant messengers are only just beginning. Artificial intelligence will allow us to increase the number of direct interactions with users and offer them increasingly more possibilities.

At the same time, the platforms used today are evolving, and a genuine ecosystem is beginning to emerge around chatbots. Their features are growing, and some are beginning to offer the possibility of paying through the directly, of playing and so forth. These extra features are likely to grow and become increasingly automated.”

 

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Event Promotion and Social Media – The Dynamic Duo http://www.mediateo.com/event-promotion-social-media/ http://www.mediateo.com/event-promotion-social-media/#respond Tue, 30 May 2017 13:06:45 +0000 http://www.mediateo.com/?p=5665/ There are all kinds of events that you can create to promote your company. Conferences, conventions, launch events and many many more. There are all manner of reasons you might organise these, and they may be either public or private. When it comes to promotion, be it before the event or during, social media – as ever – is your friend!   Crédit Photo :...

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There are all kinds of events that you can create to promote your company. Conferences, conventions, launch events and many many more. There are all manner of reasons you might organise these, and they may be either public or private. When it comes to promotion, be it before the event or during, social media – as ever – is your friend!

Before the event:

1. Create the event on social media

This step may seem obvious, but it is vital that you take the time to write about your event. If you launch an event for your business, promotion is the first step. Should you decide to create an event open to the public, people will have access to all the information surrounding your event and they’ll be able to share it with their friends. If they have any doubts regarding the event, they will post a question on the page (which will then appear on their friends’ news feeds) or send you a private message directly. That’s why it is important to create an appealing event description and to include all the essential information (location, starting time, address etc.). In addition, elements, be they written or visual, such as the name of your event or the image you have chosen to represent it, need to be attractive enough to motivate people to explore the event page and learn more.
If it is a paid event, a direct link to buy tickets is essential. As people are inclined to glaze over such things, you have to make it as easy and inviting for them as possible. This will simplify the buying process. As an incentive, you may wish to offer a discount to the first buyers. Facebook events also give you an indication of the number of people likely to attend your event. To encourage take-up, you can share your Facebook event on your own private page and on your company’s website. This will spread the word immediately and get the ball rolling. As a promotional tactic, you can post a video of a previous event, as people will be curious to see what the upcoming one will be like and this may give them an idea.

2. Promote your event with Facebook Ads

Promoting your public event with Facebook Ads is one of the best way to reach potential attendees. With this method, you can tailor your budget and invest as much or as little as you like in order to reach more people on the basis of their age, geographic location, gender etc. Once again, the image featured on your event needs to be really appealing to give the best first impression to your target audience.
Also, with Facebook Custom Audiences, you can choose to send ads to the people who’ve already visited your website and invite them to your event. If people already heard of your event and visited the page but didn’t purchase a ticket on first viewing, a reminder on their news feed can be a decisive factor in the buying process, especially for expensive events, such as conventions or trade fairs.

 

During the event: though your event has already begun, your work is not yet over. Your goal is to make people talk and share. One of the most important things is to give FREE wi-fi access to all attendees. It may seem silly, but you will be judged on the quality of the connection.

3. Personalise the tools you can

A free tool that can be really effective as part of your communication efforts is a hashtag. It can help maximise the impact of your event. You should try to display your hashtag prominently and encourage others to start using it when they post a photo on their private profile, as this will help create a kind of community around the event itself.
People that are not present will follow your event using the search tools on their personal social media channel. Not solely reserved for Instagram, hashtags can most certainly be used on Facebook too.
For Snapchat, the geofilter is a very useful tool to be exploited also. That’s right, Snapchat isn’t just for teenagers anymore. It is used by many major brands for promotional and communications purposes. Creating a bespoke geofilter that is usable only at your event(s) gives a sense of exclusivity. When people snap with your geofilter, it automatically creates greater brand awareness and it can be used repeatedly if your events are held on a regular basis. People who receive snaps with these geofilters will be more and more curious about your brand and the product or services that you have to offer.

4. Encourage people to post during the event

Firstly, thanks to the free wifi you’ve provided, you’ll have way more people posting on their personal pages.
You can also host a live contest on Facebook or Instagram. For example you could choose one person at random who posted a picture of your event with your customised hashtag on Instagram and offer them a gift or a prize.
These kinds of advertisements help you reach a vast audience and are perfect for piquing the interest of those you wish to attract.

5. Create a Photobooth

For people to share pictures on their private channels directly from your event, you need to be creative. First, the general decoration of your event, be it interior or exterior must be Instagrammable. Secondly, you can set up a kind of photobooth or a photo wall with a cool set and some accessories and goodies to create an atmosphere. The pictures are directly uploaded on a page easily accessible by phone and people can directly upload them on their private pages with the hashtag of your event. The best is to integrate the logo of your brand or the name of the event for them to appear appear on each picture.

6. Go live

Tools, such as Facebook Live allow you to publish live videos of your event. For example, if you create an event to launch one of your products, why not do a live Q&A session? People have the opportunity to ask you questions in the video’s comments section and you can reply.
You can also showcase some interviews with special guests that you invited to your event. It can be one of your colleagues, the CEO of your company or an influencer attending your event.
Recently, Facebook also gave its users the possibility to create 360º videos. If you’re the owner of a 360º camera, you can set it up in your event and people logged into Facebook will have the possibility to access this live stream on their phone from wherever they are.
If you decide to do a live session during your event, you should inform your followers a few hours beforehand to maximise the number of viewers that will tune in.
You can also use social media that give you the opportunity to post stories (FB, Instagram, Snapchat) to post some videos and photos directly from your event. Or even tweet with your personalised hashtag.

If you follow all these tips your event will be a roaring success. Your FB event will be seen by a lot of potential customers. Putting effort into the organisation of your event will give your guests the impression that your event is quite important and that they have a kind of VIP status. If they like the event itself, they will share in on their private social media channels and increase the brand awareness. This is the best way to gain the loyalty of attendees and interested parties, who, let’s forget, are also existing or potential customers.

Content Marketing is our thing!

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Translation: Behind the Scenes http://www.mediateo.com/translation-behind-scenes/ http://www.mediateo.com/translation-behind-scenes/#respond Tue, 23 May 2017 12:44:56 +0000 http://www.mediateo.com/?p=5617/ Today we ask Philippine, our Project Manager, some questions about her role and the process she adheres to in order to get her work done. Philippine has been working with us for more than 2 years now, so she’s without a doubt the most appropriate person to talk to on all things relating to translation management. 😉   Photo Credit: Shutterstock Photo Couverture  Photo 1...

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Today we ask Philippine, our Project Manager, some questions about her role and the process she adheres to in order to get her work done. Philippine has been working with us for more than 2 years now, so she’s without a doubt the most appropriate person to talk to on all things relating to translation management. 😉


1. “Do you think it’s important to study translation specifically in order to become a Project Manager in this field? What specific qualities do you think are a plus for this role?”

“Yes, I think it is really important. Being a project manager in the field of translation/localisation requires a particular methodological approach and a certain degree of organisational skill. I learned all of the appropriate methodology in college. These weren’t innate skills I had from the outset, so that academic background has been extremely useful.”

2. “Can you take us through the schedule of your typical day?”

“The first thing I do in the morning is open my Skype account to check all of my new and unread messages. I need to sift through these to identify any important points or urgent queries before getting on with other tasks. Through trial and error, we discovered that chatting with our translators and clients via Skype was one of the quickest and easiest ways of getting things done, as it allows us to be in constant contact inside working hours and it’s as easy as the click of a mouse.
Once I’ve opened my mails in the morning, I respond to them one by one. I never tell myself that I will get back to something later as, if I do so, it’s likely that I will forget because other issues will surely arise throughout the course of the day.
After going through all of these, I open our collective workload document in order to check in with ongoing projects and keep up to date on the ones that the translators on our team will submit to me on that same day. Looking through the workload doc, I make note of what I will get done during the working day. This depends on the particular project’s due date, which is also indicated within the document itself. I must remember to mark it on the doc when projects are finished and subsequently delivered to the client.
All this needs to be taken care of while taking into account that I am likely to be interrupted multiple times by our translators who need me to resolve issues or by both new and existing clients who send me material to be taken care of. The essential thing is knowing how to multi-task and remain organised. That is the key to a successful working day as Project Manager.”

3. “How do you select translators for long-term collaborations and for each specific project?”

“When looking for a new translator to join our team, I begin by reading their CV and checking out their profile on specialised platforms, as well as professional networks such as LinkedIn. If I like what I see and I feel they would be an asset to us, I call them via telephone or via skype to ask them a few questions regarding their experience, their credentials and their suitability for the job. If, having completed these stages, I feel that they are serious and credible, I ask for an example of some translation work they have done in the past.”

4. “Before getting started with a project and briefing the translators, what exchanges do you need to have with the client?”

“Before proceeding with anything, we will need to create or update the termbase (terminological base – a glossary of keywords and/or recurring technical terminology that a translator will require in order to work on a particular client’s translation projects). This is done once the document to be translated is read for the first time. On the client’s end, our point of contact will have to take some time to explain complicated terms and their contexts to us in order to find the best and most suitable translation. This takes into account not only the technicality of language, but also the terminology that certain clients prefer in line with their company’s branding or messaging. Sometimes, if they already have the most appropriate translation at hand, they will give it to us directly then and there.”

5. “When a translator has finished and delivered their work, what is the next step on the project management side?”

“Once a translator has submitted a completed translation, the next vital phase in the process is proofreading. As the name would suggest, this consists of methodically reading through the text several times to ensure its adequacy and to look for any errors relating to grammar, punctuation or spelling. Sometimes, as a Project Manager, when you proofread, you may feel like one word is better suited to a particular sentence than another one chosen by the translator. You may wish to modify a sentence or change a word here or there. Not because the translator was “wrong”, so to speak, but because what you have in mind may be more adapted to the context. That being said, as with every other phase in the process, communication is key. At times, you’ll have a doubt regarding a choice made by a translator, and by staying in contact, you can check in with them to ask them and get an idea of the logic behind their choice. This exchange is important before ultimately concluding on what is the best option, with the goal of remaining tonally coherent, among other things.”

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