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Softonic

Softonic – TRANSLATION OF BLOG ARTICLES

About the client

Softonic is a leading portal in Europe and Latin America for free software downloads. It helps people find the best applications for Widows, Mac and Mobile (Andoid and Apple), and offers an array of tips and tricks, articles, software reviews, tutorials, videos, and much more!

A few figures

→ Order of 70 articles to translate on average every month
→ 4 languages: translations from English, German, Italian and Portuguese to French

Challenges

→ Adapting articles to the French cultural codes
→ Increasing traffic and visibility
→ Increasing conversion rates

Solution

→ Localising the site, newsletters and publications in 4 languages

 

Results

→ Increased conversion rates

 

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