Translation

Translation is a gateway to reaching new audiences and building trust. However, relying solely on automated translation tools can lead to errors in nuance, tone, and cultural relevance. While tools like machine translation provide speed and scalability, they often lack the ability to understand complex contexts or adapt to specific industries. At Mediateo, we use AI as a starting point, combining it with human expertise to ensure your content resonates authentically with your target audience.

Translation and Branding

Translating your website, application, or software instantly gives your business an international dimension, boosting its credibility and reputation. It shows that you care about your customers’ cultures and value their comfort, creating trust and improving user experience. However, automated tools often miss the subtle tone and voice that reflect your brand identity, which can undermine the intended message.

By combining the efficiency of AI with the creativity and precision of human linguists, Mediateo ensures your translations maintain the integrity of your brand. Our approach adapts content to fit cultural nuances, building deeper connections with international audiences.

Translation and Marketing

Translation is one of the most cost-effective marketing tools, offering incredible returns on investment. It helps open new markets, attract customers, improve conversion rates, and increase loyalty. While AI can quickly generate translations to scale, it struggles to deliver the emotional appeal and persuasive language needed for marketing success.

At Mediateo, we use AI to streamline initial translations but rely on human experts to refine and tailor them. This ensures your marketing materials not only meet functional requirements but also engage and persuade your audience effectively.

Translation and Search Engine Optimisation

When paired with a strong SEO strategy, translating your website can exponentially increase your visibility on search engines. Regional search engines like Yandex (Russia), Naver (South Korea), and Baidu (China) prioritize content in their local languages, making translation essential.

While AI excels at identifying keywords and optimizing meta-tags, it may not grasp the subtle differences in search behaviors across regions. Mediateo bridges this gap by combining automated tools for efficiency with human insight to adapt vocabulary, phrasing, and structure, ensuring your content ranks well and stays relevant globally.

Translation and Competition

Offering your services in multiple languages keeps you competitive with others in your industry. However, relying solely on automated translations can lead to inconsistencies, poor grammar, and a loss of credibility compared to competitors who invest in high-quality localization.

Mediateo takes a hybrid approach—leveraging AI for speed while human experts ensure quality and precision. This method not only keeps you on par with competitors but also allows you to carve out language niches where competition may be low, giving you a unique edge.

Translation and New Opportunities

Translating your content unlocks new opportunities: partnerships, country-specific distribution channels, multilingual SEM campaigns, and access to local social media networks. However, poor-quality translations—often a result of over-relying on automation—can hinder these opportunities, creating misunderstandings or negative impressions.

Mediateo mitigates these risks by ensuring every translation goes through human refinement, preserving the clarity and intent of your message while capturing the essence of local markets.

Why Localize?

Translation vs. Localization

Translate: Replace words from one language with another.
Localize: Adapt content to align with cultural and functional specifics of the target market.

While AI can handle straightforward translations, localization demands a deeper understanding of cultural nuances. Mediateo uses AI for efficiency but places human expertise at the forefront to ensure every detail, from tone to imagery, resonates with the target audience.

Localisation and Cultural Content

Localization means adapting tone, style, humor, colors, graphics, and imagery to align with cultural expectations. Automated tools often miss these subtleties, leading to content that feels out of place or even inappropriate.

Mediateo ensures cultural relevance by combining AI-powered insights with the creative expertise of local linguists. This approach guarantees that your content connects authentically with your audience.

Localisation and functional content

Localization also involves adjusting formats like time, date, phone numbers, and currencies, as well as word order, measures, and names of places or landmarks. While AI can automate these adjustments, it often requires human review to avoid inaccuracies or awkward phrasing.

At Mediateo, we ensure functional content is precise, fluid, and aligned with user expectations through a seamless blend of technology and human oversight.

Localisation and Search Engine Optimisation

Optimizing your content for local search engines involves finding the most relevant keywords, adapting URLs, and refining tags and meta-descriptions. While AI can suggest keywords based on data, it lacks the nuanced understanding needed to craft phrases that feel natural and appealing to a local audience.

Mediateo combines the data-driven capabilities of AI with the linguistic finesse of human experts to maximize your content’s visibility and impact on search engines and app stores.

How we work

At Mediateo, we combine the strengths of AI and human expertise to provide translations and localizations that are fast, accurate, and culturally relevant. Our process is designed to ensure quality at every stage.

Briefing: We begin with a collaborative discussion to define the context, industry-specific jargon, technical terminology, business models, and procedures that will shape the translation.
Text Analysis: Every document is thoroughly analyzed, with AI helping to identify patterns and humans ensuring accuracy and intent are preserved.
Identifying Placeholders: When placeholders like {currency} or {country} appear, we carefully verify their context and meaning to ensure seamless integration into the translated content.
Adapting Text Size: Translations are adapted to meet any character restrictions, maintaining readability and precision.
Building a Termbase: A comprehensive glossary, or termbase, is created and shared with you, evolving as the project progresses to guarantee consistency.
Approving Synonyms: Synonyms are carefully reviewed and finalized collaboratively to align with your preferences and maintain uniformity.
Dedicated Project Manager: A single point of contact oversees communication, briefs our teams, and ensures timely delivery of translations.
Proofreading: Every translation undergoes a thorough proofreading process, with human reviewers providing a final check for accuracy, tone, and flow.
Post-Delivery Changes: Once the project is delivered, we remain available for post-delivery changes, making revisions promptly based on your feedback.

By integrating the speed and scalability of AI with the precision, creativity, and cultural understanding of human expertise, Mediateo guarantees translations that are not only efficient but also impactful and perfectly aligned with your brand.

Get your project off the ground with MEDIATEO!