16
2019I, Robot? – The Future of Translation
Robot doctors and automated cleaning staff. Legal automats and number-crunching accountancy droids. The subject is hardly a new one, but in recent times, the spectre of automation as a means of replacing direct human output has become an increasingly conceivable and tangible prospect. Though it never really left the limelight, AI, as a major buzzword in our rapidly advancing technological age, and the fruits of…
02
2019What Content Strategy for your Crowdfunding Campaign
For some years now, crowdfunding has totally revolutionised the way in which people raise funds for all manner of projects. Until crowdfunding, people more or less exclusively sought to raise funds directly from banks or large-scale investors or venture capitalists. Crowdfunding offers a new and more accessible way to get your project off the ground. This method allows you to gather the small (or not…
05
2017How To Write A Blog For Your Business
Business blogs are the perfect way to indirectly promote your company. Most of the time they are free (by using platforms such as WordPress for example) and they are highly useful for a variety of reasons. They help you increase your website traffic, reach out to prospects and potential customers, improve your natural search ranking and they are also a perfect way to show off…
28
2017Why Your Business Needs a Blog?
I’m only going to say this once, so listen up! Your company needs a blog! Right now. Get on that. Blogs are not merely reserved for teenagers ensconced in their room. No sir! Not any more! Blogs are no longer just platforms on which youngsters can talk about their favorite pop stars, as they were way back in the 2000’s (Oasis or Blur… Oasis or…
12
2017Content Marketing Vs. Public Relations: The Characteristics
Content Marketing and Public Relations (PR) are among the most trendy and frequently donned terms you’ll see on the web these days. In some ways, they are two sides of the same coin, and they are both of vital importance to companies. They do differ quite a bit at the same time however, so let’s take a closer look. Photo Credit : Shutterstock Photo…
08
201720 Amazing Tools for Your Content Strategy
Content marketing is so important to any modern business with a presence online. Through content marketing, you can develop an SEO strategy, drive potential traffic to your website and accomplish a lot of other things besides. Here are some tools that will help you find some inspiration, help you distribute your content and help you get organised. Inspiration Distribution Organisation Photo Credit: Shutterstock Photo couverture …
06
2017Website Translation: 7 Mistakes to Avoid
When your company is going international, translating your website is a task that you have to approach with caution. An essential part is to try to put yourself in the shoes of a potential customer or prospect. What’s a bigger turnoff or could make you seem less credible than going onto a new website and seeing translation mistakes everywhere? We created a list of 7…
01
2017Spring Newsletter
On the eve of publishing our new summer newsletter, let us take a look back at our previous and inaugural one published two months ago, which covered our increasing specialisation in the water and boardsports sector, our first interviews with the talented translators on our team and the arrival of our Mediateo newcomers, Marine and Pierre-Antoine, among other things. We have more exciting news in…
01
2017Interview with BOTNATION AI’s Jonathan Chemouny
Long-standing collaborator Uplike has been making some very interesting strategic moves by branching out into an all-new venture related to chatbots. Say a big hello to BOTNATION AI, the latest avant-garde player in this burgeoning field. Founded just recently, they’ve already begun working with us on the translation of their online content. Having developed its own Natural Language Processing Module (NLP), Botnation AI offers a…
30
2017Event Promotion and Social Media – The Dynamic Duo
There are all kinds of events that you can create to promote your company. Conferences, conventions, launch events and many many more. There are all manner of reasons you might organise these, and they may be either public or private. When it comes to promotion, be it before the event or during, social media – as ever – is your friend! Crédit Photo :…