16
2016
Should your company have a unique or multiple Facebook accounts?
When it comes to Facebook and Social Media in general, each company should build a strong marketing strategy in order to achieve their ROI expectations, while fitting their audience’s demand. Here are 5 things brands should consider in order to create an efficient Social Media Strategy. Audience Would your company audience – i.e. clients and prospects – get upset facing multilingual content on a unique…
23
2015The Content News Café #13
Follow the international Content Marketing news through our weekly press review Here are some articles we selected in the English-speaking press: Most Social Media Management Tools Still Lack “Emergency Stop” Button For Times Of Tragedy (source: Marketingland.com) Following the Paris attacks, many brands wanted to pause their posting and advertising campaigns hosted on their Social Media Management Platforms. However, they had to face the fact that…
02
2015The Content News Café #10
Follow the international Content Marketing news through our weekly press review Here are the 3 top stories we found in the Enligh-speaking press this week: Google+ Is Dying. What’s Your Exit Strategy? (source: Inc.com) Google has discreetly put an end to mandatory Google+ integration with their other services in September. This is another step to the grave for Google+, after a series of changes which started…