05
2021
Le marketing digital en période de COVID-19
De nombreuses entreprises ont été impactées par l’arrivée de la crise du coronavirus et continuent de l’être. Elles doivent constamment repenser leur manière de communiquer. En cette période particulière, elles doivent plus que jamais gagner en visibilité, maintenir leur relation client et leur positionnement, capter de nouveaux prospects, tout en se focalisant sur l’avenir. Plus que jamais en 2021, les entreprises vont devoir consacrer une grosse…
16
2016Should your company have a unique or multiple Facebook accounts?
When it comes to Facebook and Social Media in general, each company should build a strong marketing strategy in order to achieve their ROI expectations, while fitting their audience’s demand. Here are 5 things brands should consider in order to create an efficient Social Media Strategy. Audience Would your company audience – i.e. clients and prospects – get upset facing multilingual content on a unique…
07
2016The Content News Café #20
Follow the international Content Marketing news through our weekly press review We read those articles in the English-speaking press this week: Instagram starts blocking ‘add me’ deeplinking for Snapchat, Telegram (Source: Techcrunch.com) Instragam recently decided to shut down « add me » links for Snapchat and Telegram. A spokesman told Techcrunch that if Instagram had decided to remove those two links, all other links will still be clickable,…
08
2016Nous recherchons un stagiaire en e-marketing
Mediateo, agence de contenu digital basée à Barcelone, est à la recherche d’un(e) stagiaire en e-marketing. Notre candidat(e) idéal(e) doit… – être étudiant(e) en journalisme, langues, commerce, (e-)marketing ou communication – parler couramment français et anglais – avoir un talent pour l’écriture et l’orthographe – être passionné(e) par les réseaux sociaux – avoir de bonnes idées ++ Autres langues et utilisation de logiciels photo/vidéo de…
14
2015The Content News Café #16
Follow the international Content Marketing news through our weekly press review This week, we selected those articles in the English-speaking press: 2015 Year in Review (source: Newsroom.fb.com) Facebook has just revealed the ranking of the most commented topics on its platform in 2015, and added a beautiful video to recap the major events that have occurred over the past year. 2015 Year on Twitter (source: 2015.twitter.com)…
30
2015The Content News Café #14
Follow the international Content Marketing news through our weekly press review We selected the following articles for our English-speaking audience this week: Dramatically Improve your Blog Quality (source: Pegfitzpatrick.com) Peg Fitzpatrick is a Social Media expert. As a blogger, she explains the importance of working in collaboration with other bloggers and sharing ideas instead of keeping them for herself. LinkedIn Group Changes: What Marketers Need to…
23
2015The Content News Café #13
Follow the international Content Marketing news through our weekly press review Here are some articles we selected in the English-speaking press: Most Social Media Management Tools Still Lack “Emergency Stop” Button For Times Of Tragedy (source: Marketingland.com) Following the Paris attacks, many brands wanted to pause their posting and advertising campaigns hosted on their Social Media Management Platforms. However, they had to face the fact that…
02
2015The Content News Café #10
Follow the international Content Marketing news through our weekly press review Here are the 3 top stories we found in the Enligh-speaking press this week: Google+ Is Dying. What’s Your Exit Strategy? (source: Inc.com) Google has discreetly put an end to mandatory Google+ integration with their other services in September. This is another step to the grave for Google+, after a series of changes which started…
26
2015The Content News Café #9
Cette semaine, nous vous avons choisi cet article dans la presse en ligne francophone : La naissance et l’évolution du content marketing (source: Webmarketing-com.com) Si le terme de « Content Marketing » est devenu presque banal ces dernières années, savons-nous vraiment d’où il provient ? En lisant cet article, on apprend l’origine de cette discipline qui, contrairement à ce que l’on pourrait imaginer, est loin d’être récente,…
19
2015The Content News Café #8
Follow the international Content Marketing news through our weekly press review Here is our selection of articles in English: Introducing the New @instagramforbusiness (source: Blog.business.instagram.com) On October 14, Instagram launched its new account @instagramforbusiness, which aims at showcasing business stories of major groups as well as small companies that have been using Instagram in the past. The first video to be published is one highlighting…