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Category Archives: Content marketing


Jul

20

2017
What Content Strategy for your Crowdfunding Campaign

What Content Strategy for your Crowdfunding Campaign

For some years now, crowdfunding has totally revolutionised the way in which people raise funds for all manner of projects. Until crowdfunding, people more or less exclusively sought to raise funds directly from banks or large-scale investors or venture capitalists. Crowdfunding offers a new and more accessible way to get your project off the ground. This method allows you to gather the small (or not…

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Jul

05

2017
How To Write A Blog For Your Business

How To Write A Blog For Your Business

Business blogs are the perfect way to indirectly promote your company. Most of the time they are free (by using platforms such as WordPress for example) and they are highly useful for a variety of reasons. They help you increase your website traffic, reach out to prospects and potential customers, improve your natural search ranking and they are also a perfect way to show off…

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Jun

28

2017
Why Your Business Needs a Blog?

Why Your Business Needs a Blog?

I’m only going to say this once, so listen up! Your company needs a blog! Right now. Get on that. Blogs are not merely reserved for teenagers ensconced in their room. No sir! Not any more! Blogs are no longer just platforms on which youngsters can talk about their favorite pop stars, as they were way back in the 2000’s (Oasis or Blur… Oasis or…

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Jun

12

2017
Content Marketing Vs. Public Relations: The Characteristics

Content Marketing Vs. Public Relations: The Characteristics

Content Marketing and Public Relations (PR) are among the most trendy and frequently donned terms you’ll see on the web these days. In some ways, they are two sides of the same coin, and they are both of vital importance to companies. They do differ quite a bit at the same time however, so let’s take a closer look.   Photo Credit : Shutterstock  Photo…

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Jun

08

2017
20 Amazing Tools for Your Content Strategy

20 Amazing Tools for Your Content Strategy

Content marketing is so important to any modern business with a presence online. Through content marketing, you can develop an SEO strategy, drive potential traffic to your website and accomplish a lot of other things besides. Here are some tools that will help you find some inspiration, help you distribute your content and help you get organised. Inspiration Distribution Organisation Photo Credit: Shutterstock Photo couverture …

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Jun

01

2017
Interview with BOTNATION AI’s Jonathan Chemouny

Interview with BOTNATION AI’s Jonathan Chemouny

Long-standing collaborator Uplike has been making some very interesting strategic moves by branching out into an all-new venture related to chatbots. Say a big hello to BOTNATION AI, the latest avant-garde player in this burgeoning field. Founded just recently, they’ve already begun working with us on the translation of their online content. Having developed its own Natural Language Processing Module (NLP), Botnation AI offers a…

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May

23

2017
Translation: Behind the Scenes

Translation: Behind the Scenes

Today we ask Philippine, our Project Manager, some questions about her role and the process she adheres to in order to get her work done. Philippine has been working with us for more than 2 years now, so she’s without a doubt the most appropriate person to talk to on all things relating to translation management. 😉   Photo Credit: Shutterstock Photo Couverture  Photo 1…

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May

09

2017
5 Mistakes That Undermine Your Content Marketing Strategy

5 Mistakes That Undermine Your Content Marketing Strategy

On social media and on your website, it is important to publish a variety of different types of content in order to gain credibility and drive traffic to your website. Let’s take a look at some common mistakes to avoid when creating content for your brand or business. Photo Credit: <a href=”https://www.shutterstock.com/home”>Shutterstock</a> Photo de couverture Photo 1 Photo 2 Photo 3 


May

04

2017
20 Hilarious Idioms From All Over the World

20 Hilarious Idioms From All Over the World

All around the world you have idioms that are very specific to certain languages, and these can be very funny when translated. Often, even in 2 countries that speak the same language, there are a multitude of different idioms and it can make for some funny encounters. For example, I, as a French speaker, have already had a few confusing conversations with my Belgian neighbours….

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May

02

2017
How to Make Your Newsletter Stand Out

How to Make Your Newsletter Stand Out

Today, newsletters are an essential tool used by all kind of companies to create a relationship with their prospects and customers. If you don’t have one, now is the time to make one! If you do it well, it can only be beneficial to your company’s promotional activities. Here are 6 tips for drafting the perfect newsletter: Photo Credit: Shutterstock Photo de couverture Photo 1…

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