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Category Archives: Editorial content


Aug

18

2017
I, Robot? – The Future of Translation

I, Robot? – The Future of Translation

Robot doctors and automated cleaning staff. Legal automats and number-crunching accountancy droids. The subject is hardly a new one, but in recent times, the spectre of automation as a means of replacing direct human output has become an increasingly conceivable and tangible prospect. Though it never really left the limelight, AI, as a major buzzword in our rapidly advancing technological age, and the fruits of…

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Jul

20

2017
What Content Strategy for your Crowdfunding Campaign

What Content Strategy for your Crowdfunding Campaign

For some years now, crowdfunding has totally revolutionised the way in which people raise funds for all manner of projects. Until crowdfunding, people more or less exclusively sought to raise funds directly from banks or large-scale investors or venture capitalists. Crowdfunding offers a new and more accessible way to get your project off the ground. This method allows you to gather the small (or not…

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Jun

08

2017
20 Amazing Tools for Your Content Strategy

20 Amazing Tools for Your Content Strategy

Content marketing is so important to any modern business with a presence online. Through content marketing, you can develop an SEO strategy, drive potential traffic to your website and accomplish a lot of other things besides. Here are some tools that will help you find some inspiration, help you distribute your content and help you get organised. Inspiration Distribution Organisation Photo Credit: Shutterstock Photo couverture …

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Jun

06

2017
Website Translation: 7 Mistakes to Avoid

Website Translation: 7 Mistakes to Avoid

When your company is going international, translating your website is a task that you have to approach with caution. An essential part is to try to put yourself in the shoes of a potential customer or prospect. What’s a bigger turnoff or could make you seem less credible than going onto a new website and seeing translation mistakes everywhere? We created a list of 7…

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May

23

2017
Translation: Behind the Scenes

Translation: Behind the Scenes

Today we ask Philippine, our Project Manager, some questions about her role and the process she adheres to in order to get her work done. Philippine has been working with us for more than 2 years now, so she’s without a doubt the most appropriate person to talk to on all things relating to translation management. 😉   Photo Credit: Shutterstock Photo Couverture  Photo 1…

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Apr

06

2017
How To Maximise The Reach of Your Existing Blog Articles

How To Maximise The Reach of Your Existing Blog Articles

Today’s content market is so full of data that almost as soon as it is published your content is totally forgotten. To avoid spending time and energy on articles that will not be read by more than 10 people (including your mother and your aunt) you need to do more than just publish your articles. Here are some tips that will help you keep your…

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Mar

02

2017
How to Write a Catchy Headline?

How to Write a Catchy Headline?

When people use diverse social media, or even on search engines, they are generally bombarded with information. Now more than ever, internet users are becoming increasingly picky with regard to what they’ll actually take the time to read on the internet, and when writing online communications, your job is to create formulas that will catch their eye and appeal to them. If you manage a…

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Feb

28

2017
Some Tips on Marketing Your Products on Instagram

Some Tips on Marketing Your Products on Instagram

Launched in 2010, Instagram now has 500 million users. More than just a photographic repository designed for mutual social flattery, Instagram is also a powerful social media tool in the world of business. Are you aware of its potential uses for your company? Like other social media platforms, Instagram is basically a free address book of countless potential customers right there at your disposal! Though…

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Feb

17

2017
Translation vs. Localisation, What’s the Best Choice for Your Business?

Translation vs. Localisation, What’s the Best Choice for Your Business?

Most people don’t realise the difference between the terms “translation” and “localisation”. If you don’t either… don’t worry, we are here to help you ! These two words are often used interchangeably. Even if they deal with the same subject, they are distinct. In order for your business to be as efficient and profitable as possible, these things are highly important. For instance, if entering…

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