The Content News Café #18
Follow the international Content Marketing news through our weekly press review
Here are the very first articles we selected in the English-speaking press in 2016:
3 Trending Advancements in Marketing Automation (source: Socialmediaexplorer.com)
Marketing Automation is aimed at facilitating marketing on multiple online channel in order for marketers to work more efficiently. Among the 3 trends exposed in this article, shifting from personalisation to prediction seems really interesting. The major argument is that in our days, it is not enough to personalise content: it is necessary for a marketer to predict the propect’s reactions in order to stay one step ahead.
How to Curate Your Social Content With Reddit (source: Socialmediaexaminer.com)
If you are regularly looking for new content to share on Social Media, you should consider Reddit as a great provider of curated content. This article explains how to get the best out of Reddit. We particularly appreciate the filters offered on the platforme, that enable you to find content from the most recent to the most controversial one.
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