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2017The Reasons Why Influencers Are So Important In B2B Marketing
Businesses are usually careful when it comes to purchasing a service or product from a B2B company. To seem especially credible, it is important to have a strong online presence by appearing prominently on search engines and remaining active on social media. Influencers can be a very useful aid when it comes to gaining this online pedigree.
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2016The Content News Café #18
Follow the international Content Marketing news through our weekly press review Here are the very first articles we selected in the English-speaking press in 2016: 3 Trending Advancements in Marketing Automation (source: Socialmediaexplorer.com) Marketing Automation is aimed at facilitating marketing on multiple online channel in order for marketers to work more efficiently. Among the 3 trends exposed in this article, shifting from personalisation to prediction…
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2015The Content News Café #9
Follow the International Content Marketing news through our weekly press review This week, we selected the following articles in the English-speaking online press: The Beginner’s Checklist To Planning Your Social And Digital Media Strategy (source: Socialmediaweek.org) Since the very beginning of Web Marketing, many techniques and tools have appeared to help Community Managers to manage it better. Here we get back to the fundamentals of…
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2015The Content News Café #6
Follow the international Content Marketing news through our weekly press review This week, we found out some very interesting news in the English-speaking press: Twitter Plans to Go Beyond Its 140-Character Limit (source: Recode.net) Bombshell on the Internet: Twitter would remove the 140 character limit. After introducing the “retweet with comment” option in April and the 10,000 character limit for private messages in June, it seems…
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2015The Content News Café #5
Follow the international Content Marketing news through our weekly press review Here is what we found interesting this week in the English-speaking press: – 9 ways to improve your Pinterest Marketing (source: Socialmediaexaminer.com) Understand your prospects, give additional information about your industry, create multiple boards, organize a contest, share your story, create sophisticated pins, be funny, share users’ pins and tips. An article full of good…