05
2017How To Write A Blog For Your Business
Business blogs are the perfect way to indirectly promote your company. Most of the time they are free (by using platforms such as WordPress for example) and they are highly useful for a variety of reasons. They help you increase your website traffic, reach out to prospects and potential customers, improve your natural search ranking and they are also a perfect way to show off…
04
2017Why Infographics Are So Vital For Content Marketing
Infographics are widely shared on the web. Nowadays, this kind of informational content is all the rave and it is widely represented in some of the most popular social media networks. Here are just a few reasons why you might want to start using infographics:
17
2017Translation vs. Localisation, What’s the Best Choice for Your Business?
Most people don’t realise the difference between the terms “translation” and “localisation”. If you don’t either… don’t worry, we are here to help you ! These two words are often used interchangeably. Even if they deal with the same subject, they are distinct. In order for your business to be as efficient and profitable as possible, these things are highly important. For instance, if entering…
05
2016The Content News Café #21
The Content News Café is back after quite a long break for a 21st opus full of exciting news! Here is the freshest news from the English-speaking press: 8 ways to use Pokemon GO for business (source: Socialmediaexaminer.com) Pokemon GO has been THE game to play during the summer. Social Media Examiner shares 8 tips to grow your business taking advantage of the game. And…
11
2016The Content News Café #18
Follow the international Content Marketing news through our weekly press review Here are the very first articles we selected in the English-speaking press in 2016: 3 Trending Advancements in Marketing Automation (source: Socialmediaexplorer.com) Marketing Automation is aimed at facilitating marketing on multiple online channel in order for marketers to work more efficiently. Among the 3 trends exposed in this article, shifting from personalisation to prediction…
02
2015The Content News Café #10
Follow the international Content Marketing news through our weekly press review Here are the 3 top stories we found in the Enligh-speaking press this week: Google+ Is Dying. What’s Your Exit Strategy? (source: Inc.com) Google has discreetly put an end to mandatory Google+ integration with their other services in September. This is another step to the grave for Google+, after a series of changes which started…
26
2015The Content News Café #9
Follow the International Content Marketing news through our weekly press review This week, we selected the following articles in the English-speaking online press: The Beginner’s Checklist To Planning Your Social And Digital Media Strategy (source: Socialmediaweek.org) Since the very beginning of Web Marketing, many techniques and tools have appeared to help Community Managers to manage it better. Here we get back to the fundamentals of…
19
2015The Content News Café #8
Follow the international Content Marketing news through our weekly press review Here is our selection of articles in English: Introducing the New @instagramforbusiness (source: Blog.business.instagram.com) On October 14, Instagram launched its new account @instagramforbusiness, which aims at showcasing business stories of major groups as well as small companies that have been using Instagram in the past. The first video to be published is one highlighting…
12
2015The Content News Café #7
Follow the International Content Marketing news through our weekly press review Here is what we found interesting last week in the English-speaking online press: Twitter Debuts Moments (source: Techcrunch.com) Twitters new functionality “Moments” has been launched in the US. Now, instead of following people, you can follow events and be updated in real time on a specific topic through photos, videos, GIFs, and Vines. Through this…
08
2015The Tea Time Translation News #2
Every week, we go all over the Internet to find the best translation news This week, we have selected 5 news in English: When It Comes To Website Translation, Professional Is Always Best (source: Business2community.com) Here you will learn why it is important to localise your website in order to enter new markets. This article explains from both local customers and SEO point of views why…