It goes without saying that SEO is the fundamental element in making a website more visible on the net. Despite this universally accepted aphorism in the world of the wide web, people still make some very basic errors that can negatively affect their organic ranking. Here are 14 common mistakes that you should do your best to avoid (at all costs):
When you’re a B2B company, building a social media strategy can seem a tad more complicated, and when you’re a service provider even more so. But don’t worry, we’ve created a list of tips to help you in this area..
This week we interviewed one of our translators, Pasquale. He has been working with us for 3 years and today we share a bit about the man himself.
The moment your company’s marketing strategy expands internationally represents a turning point in the history of your brand. This gives you a huge opportunity to reach a whole new market and a host of new customers. Sadly, achieving this isn’t as simple as it sounds. You can’t simply translate your marketing and communications into another language in the hope that it will reach a lot…
When people use diverse social media, or even on search engines, they are generally bombarded with information. Now more than ever, internet users are becoming increasingly picky with regard to what they’ll actually take the time to read on the internet, and when writing online communications, your job is to create formulas that will catch their eye and appeal to them. If you manage a…
Launched in 2010, Instagram now has 500 million users. More than just a photographic repository designed for mutual social flattery, Instagram is also a powerful social media tool in the world of business. Are you aware of its potential uses for your company? Like other social media platforms, Instagram is basically a free address book of countless potential customers right there at your disposal! Though…
In almost all languages the strange phenomenon of faux-anglicisms pervades. What do the French mean when they refer to “babyfoot”? And what are the Danish getting at when they use the term “butterfly”? Here’s a run-through of some of our favourite pseudo-anglicisms…
Social media platforms provide you with an endless source of potential clients. At home, at work, in the metro or on the bus, people from all around the world are connected 24/7. Creating an account on social network is a fantastic way of advertising your products or services for free (… or almost for free in some cases)..
Most people don’t realise the difference between the terms “translation” and “localisation”. If you don’t either… don’t worry, we are here to help you ! These two words are often used interchangeably. Even if they deal with the same subject, they are distinct. In order for your business to be as efficient and profitable as possible, these things are highly important. For instance, if entering…
Every year, with the help of social media and an ever-faster flow of information, hundreds of viral trends reach a global audience and cause a bit of a stir. They can, at times, be absurd or dangerous, but the results are often hilarious too. For each trend, thousands of people worldwide participate by sharing their own interpretation of the fad on their social media platforms….