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The Content News Café #12

The Content News Café #12

Follow the international Content Marketing news through our weekly press review

shutterstock_319653851 We selected 4 articles that might interest our English-speaking audience this week:

How Content Marketing helped the All Blacks win their second World Cup in a Row (source: Linkedin.com)

What if Content Marketing had contributed to the All Blacks’ second World Cup in a row? They actually almost have as many followers as the Rugby World Cup page (3.2 vs 3.6 million). With some insightful campaigns, such as “WeBelong”, the All Blacks have built the largest community of followers on social media (4.5 million through Facebook, Twitter, Googles+, YouTube and Instagram) of all rugby teams.

People Tell Richard Stuff: Episode 1 (source: Blog.reevoo.com)

Richard Anson, founder of Reevoo, a company that offers Ratings & Reviews services for brands and retailers, has met many “marketing geniuses” and eventually decided to give his audience the chance to hear those meetings by recording and posting them as podcasts. In the very first episode of People Tell Richard Stuff, Pet BlackShaw, Nestlé’s Global Head of Digital & Social Media told him about consumers voice and brands credibility.

4 Tools to Build a Social Media Content Calendar (Socialmediaexaminer.com)

Each Community Manager should use a Social Media Content Calendar. The author has put the reason in a nutshell: “Managing many moving parts involves multiple people, multiple strategies, and if not handled correctly, multiple problems.” In order to build an efficient Webcontent strategy, the article offers a 4-step process, each step completed by a specific tool that aims at making things easier.

Content That Sells: Curate and Convert Using Social Media (Socialmediaexplorer.com)

To paraphrase Beth Kanter, influencer followed by more than 350K LinkedIn users, “content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.” But how can it create leads? You may learn more by reading this article! The very best piece of advice for us, is that the best results come from a combination of curation and creation.


shutterstock_128197781 Voici un article tout spécialement sélectionné pour nos lecteurs francophones cette semaine :

Ces 3 outils en ligne de community manager peuvent toujours servir (source: Presse-citron.net)

Un article adressé à tous ceux qui ne sont pas Community Managers, mais rêvent secrètement de devenir un gourou des Réseaux Sociaux. Parmi les outils abordés, nous aimons particulièrement Canva, qui permet d’optimiser les images pour chaque Réseau Social, mais aussi offre une variété impressionnante de supports, tels que les photo-collages ou les infographies.


Photo Credit: Shutterstock

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