The Content News Café #2

Here is our selection of the week:

– Rethink Your Content in 2015 (source: pr2020.com)
As 2015 is coming, content marketers are setting their budget and planning their strategy to achieve a successful year. Here is a couple of clues on how to do it.

– How to Use the LinkedIn Data Export Tool to Improve Your Marketing (source: socialmediaexaminer.com)
LinkedIn and its data export tool. How to use your LinkedIn data export tool to tailor your content to your contact network trends and get inspired by it for new content marketing ideas.

– How to Turn Your Old, Forgotten Content Into Your New Secret Weapon (source: convinceandconvert.com)
Management of old content in your marketing strategy. Create your evergreen content and optimize your marketing strategy.

– B2B Content Marketing Trends for 2015 (source: mediabistro.com)
Great infographic which breaks down the main content marketing initiatives on the B2B market for 2015.

– 8 Types of Rich Media to Share on Google+ (source: socialmediaexaminer.com)
Which rich media should one share on Google + to attract followers?

– 5 Reasons Why Companies Are Challenged by Content Creation & How to Fix (source: toprankblog.com)
What are the main issues companies have to face in their content marketing strategy and what are the solutions to fix them?