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The Content News Café #5

The Content News Café #5

Follow the international Content Marketing news through our weekly press review

shutterstock_319653851 Here is what we found interesting this week in the English-speaking press:

9 ways to improve your Pinterest Marketing (source: Socialmediaexaminer.com)

Understand your prospects, give additional information about your industry, create multiple boards, organize a contest, share your story, create sophisticated pins, be funny, share users’ pins and tips. An article full of good ideas illustrated with relevant examples.

Facebook makes it easier to optimize ad campaigns based on conversions (source: Techcrunch.com)

Marketers can now compare test and control groups and this article explains the changes it involves.

Social media news recap: what you need to know for 2016 (source: Socialmediaexplorer.com)

You can now advertise on Instagram, Facebook is offering better services, there are more and more promoted pins on Pinterest and Google + wants to compete with Facebook and Twitter.

8 ways to get more social shares without annoying readers (source: Quicksprout.com)

The more you share on social media, the more you risk to bore your followers. This article provides tips that will help you understand the psychology of your readers, advice on the style of your posts, and the attitude you should adopt towards your readers. You will also learn how to get the best out of your pictures and tags, how to create a “curiosity gap” and when to post in order to maximize your click rates.


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