The Content News Café #8

Follow the international Content Marketing news through our weekly press review

 Here is our selection of articles in English:

Introducing the New @instagramforbusiness (source: Blog.business.instagram.com)

On October 14, Instagram launched its new account @instagramforbusiness, which aims at showcasing business stories of major groups as well as small  companies that have been using Instagram in the past. The first video to be published is one highlighting the creative brand work by global Ice cream maker Ben & Jerry’s, a company with a strong identity on Instagram and an active community of followers.

How to Properly Use Hashtags on Instagram for Growth (source: Socialmediaexplorer.com)

Here are some tips that should help you get the most out of hashtags on Instagram. We particularly liked one piece of advice which recommends to connect with accounts that gather many followers using the same hashtags as you and offer them to advertise your brand on their account for a fast reach.

How to Get More Out of Google+ With Circles (source: Socialmediaexaminer.com)

This article explains the importance of classifying people and pages into different circles on Google+, as well as the difference between “hang out on air” and “hang out video”, the two video conference tools available on Google+ and which both have a specific purpose.

GoPro Debuts an Awards Platform That Could Mean Serious Cash for Content Creators (source: Adweek.com)

GoPro, the company known for its waterproof and action cameras, started a new campaign awarding the best photo and video contents created with a GoPro. According to its SVP of entertainment, the company wishes to “share revenue” with its community of 15-million users who share lots of content through social media.

 Voici les articles que nous vous proposons cette semaine en Français :

Le début de la fin de la visibilité organique sur Instagram ? (source: Blogdumoderateur.com)

Instagram, réseau social appartenant à Facebook, se monétise depuis peu. Si aucun algorithme de filtrage ne venait jusqu’ici entraver la visibilité organique sur Instagram, l’apparition des contenus sponsorisés change la donne, et de nombreux comptes ont déjà vu leur engagement chuter.

Comment booster sans budget sa visibilité sur Facebook ? Les avis de 16 professionnels du web (source: Webmarketing-com.com)

Parce qu’une entreprise n’a pas forcément le budget nécessaire à l’obtention d’une large visibilité sur Facebook, cet article propose les conseils gratuits de 16 community managers pour gagner en efficacité. Ils incitent, pour la majorité, à publier des vidéos (en veillant à les héberger sur Facebook) en rappelant que l’algorithme de Facebook calcule la visibilité des futurs posts en fonction du temps passé par les utilisateurs sur les publications précédentes.

Photo Credit: Shutterstock