The Content News Café #17
Follow the international Content Marketing news through our weekly press review
Here is what we found interesting in the English-speaking press last week:
Content Marketing Grows Up: My 2016 Prediction (source: Annhandley.com)
Have you ever thought about Content Marketing as a teenager who is desperately torn in half between its whish to retain the innocence of its early years, and the necessity to become a mature adult? Well, Ann Handley did it! And she hopes 2016 will be the start of a new beginning for Content Marketing.
5 Facebook Marketing Techniques to Get Your Page Seen (source: Rebekahradice.com)
Rebekah Radice gives you some tips to get the most of you Facebook page. We particularly liked the advice to create a branded cover photo that includes a call to action, with the example of her friend’s Peg Fitzpatrick.
Why your content marketing just isn’t working (source: Lab.getapp.com)
If your content marketing is not working, you probably wonder why without finding any answer. In this article, you will find 4 reasons why your content marketing may not work, in order for you to be able to put things back on an even keel.
Discovery of the Week (source: Socialmediaexaminer.com)
Facebook Business Manager is an easy way to manage your marketing on Facebook efficiently. Through Facebook Business Manager, you can access Ads Manager, Power Editor and Business Settings, as weel as know how much money you have already spent on your Facebook advertising.
Voici les articles qui nous ont intéressé la semaine dernière dans la presse francophone :
SEO 2015 : Comment dominer les résultats des moteurs de recherche (source : Hellomarketing.me)
Parce que la façon d’optimiser son référencement naturel a bien changé ces dernières années, vous trouverez ici un rappel des techniques qui fonctionnent, du moins aujourd’hui.
Guide 2016 de la taille des images sur les réseaux sociaux (source: Makeawebsitehub.com)
Une communication efficace sur les réseaux sociaux passe aussi par une photo optimisée pour chaque plateforme. Cet article compile toutes les tailles de photos sur Facebook, Twitter, Google+, Instagram, Pinterest, LinkedIn, YouTube et Tumblr.
Photo Credit: Shutterstock