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Category Archives: Content marketing


Mar

22

2017
The 14 Most Common Mistakes in SEO

The 14 Most Common Mistakes in SEO

It goes without saying that SEO is the fundamental element in making a website more visible on the net. Despite this universally accepted aphorism in the world of the wide web, people still make some very basic errors that can negatively affect their organic ranking. Here are 14 common mistakes that you should do your best to avoid (at all costs):  


Mar

08

2017
3 Tips on Localising Your Social Media Campaign

3 Tips on Localising Your Social Media Campaign

The moment your company’s marketing strategy expands internationally represents a turning point in the history of your brand. This gives you a huge opportunity to reach a whole new market and a host of new customers. Sadly, achieving this isn’t as simple as it sounds. You can’t simply translate your marketing and communications into another language in the hope that it will reach a lot…

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Mar

02

2017
How to Write a Catchy Headline?

How to Write a Catchy Headline?

When people use diverse social media, or even on search engines, they are generally bombarded with information. Now more than ever, internet users are becoming increasingly picky with regard to what they’ll actually take the time to read on the internet, and when writing online communications, your job is to create formulas that will catch their eye and appeal to them. If you manage a…

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Feb

17

2017
Translation vs. Localisation, What’s the Best Choice for Your Business?

Translation vs. Localisation, What’s the Best Choice for Your Business?

Most people don’t realise the difference between the terms “translation” and “localisation”. If you don’t either… don’t worry, we are here to help you ! These two words are often used interchangeably. Even if they deal with the same subject, they are distinct. In order for your business to be as efficient and profitable as possible, these things are highly important. For instance, if entering…

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Sep

05

2016
The Content News Café #21

The Content News Café #21

The Content News Café is back after quite a long break for a 21st opus full of exciting news!  Here is the freshest news from the English-speaking press: 8 ways to use Pokemon GO for business (source: Socialmediaexaminer.com) Pokemon GO has been THE game to play during the summer. Social Media Examiner shares 8 tips to grow your business taking advantage of the game. And…

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