30
2016
Back in time!
Nowadays, we’re all surrended by social media and smarphones, and it’s never been so easy to communicate. And the youngest generations can barely imagine what the world looked like before. Let’s go back in time. There was a time, not so far from us, when phones were not mobile, and when the verbs “like” and “share” were not set in minds as ways to communicate….
16
2016Should your company have a unique or multiple Facebook accounts?
When it comes to Facebook and Social Media in general, each company should build a strong marketing strategy in order to achieve their ROI expectations, while fitting their audience’s demand. Here are 5 things brands should consider in order to create an efficient Social Media Strategy. Audience Would your company audience – i.e. clients and prospects – get upset facing multilingual content on a unique…
07
2016The Content News Café #20
Follow the international Content Marketing news through our weekly press review We read those articles in the English-speaking press this week: Instagram starts blocking ‘add me’ deeplinking for Snapchat, Telegram (Source: Techcrunch.com) Instragam recently decided to shut down “add me” links for Snapchat and Telegram. A spokesman told Techcrunch that if Instagram had decided to remove those two links, all other links will still be clickable,…
18
2016The Content News Café #19
Follow the international Content Marketing news through our weekly press review We selected the following articles in the English-speaking press this week: 5 Things You Can Do to Escape Google Penalties (source: Convinceandconvert.com) As we all know, Google regularly updates its algorithms, and in early 2016, we should face the newest version of Penguin. This article reveals 5 ways to avoid Google’s penalties. Among them, monitoring…
11
2016The Content News Café #18
Follow the international Content Marketing news through our weekly press review Here are the very first articles we selected in the English-speaking press in 2016: 3 Trending Advancements in Marketing Automation (source: Socialmediaexplorer.com) Marketing Automation is aimed at facilitating marketing on multiple online channel in order for marketers to work more efficiently. Among the 3 trends exposed in this article, shifting from personalisation to prediction…
07
2015The Content News Café #15
Follow the international Content Marketing news through our weekly press review Here are the articles we thought our English-speaking audience might appreciate: Mark Zuckerberg Is Now A Dad, Pledges To Give Away 99% Of His Shares (source: Techcrunch.com) In a long letter addressed to his new born daughter, Mark Zuckerberg announced he and his wife will give 99% of their Facebook shares – about $45 million –…
30
2015The Content News Café #14
Follow the international Content Marketing news through our weekly press review We selected the following articles for our English-speaking audience this week: Dramatically Improve your Blog Quality (source: Pegfitzpatrick.com) Peg Fitzpatrick is a Social Media expert. As a blogger, she explains the importance of working in collaboration with other bloggers and sharing ideas instead of keeping them for herself. LinkedIn Group Changes: What Marketers Need to…
23
2015The Content News Café #13
Follow the international Content Marketing news through our weekly press review Here are some articles we selected in the English-speaking press: Most Social Media Management Tools Still Lack “Emergency Stop” Button For Times Of Tragedy (source: Marketingland.com) Following the Paris attacks, many brands wanted to pause their posting and advertising campaigns hosted on their Social Media Management Platforms. However, they had to face the fact that…
16
2015The Content News Café #12
Follow the international Content Marketing news through our weekly press review We selected 4 articles that might interest our English-speaking audience this week: How Content Marketing helped the All Blacks win their second World Cup in a Row (source: Linkedin.com) What if Content Marketing had contributed to the All Blacks’ second World Cup in a row? They actually almost have as many followers as the Rugby…
02
2015The Content News Café #10
Follow the international Content Marketing news through our weekly press review Here are the 3 top stories we found in the Enligh-speaking press this week: Google+ Is Dying. What’s Your Exit Strategy? (source: Inc.com) Google has discreetly put an end to mandatory Google+ integration with their other services in September. This is another step to the grave for Google+, after a series of changes which started…